Marketing Content Creator

South-Africa, Remote

The Marketing Content Creator is focused on writing and sharing good stories about our citizen identity solutions and the positive impact they have on governments, individuals, and societies as a whole.

This role operates within the marketing side of the organization and is integral to the building of an in-house team. You will be a critical member of the global marketing team and play a crucial role in communicating essential information to tell our story. You must have proven skills in high-quality content creation, be comfortable working closely with cross-functional teams and have a great eye for detail. This role is ideal for a self-motivated, energetic individual who understands how to learn from insights and analytics and enjoys working as part of a growing team.

The role is focused on the following: 

  • Creation of high-quality content focused on informing prospecting customers about the benefits and capabilities of our solutions.
  • Deliberate strategy, planning, and goal setting for delivering relevant content to the right audience.
  • Enhance the brand identity, awareness, and online reputation.
  • Manage our blogs and LinkedIn channel with compelling campaigns.
  • Support the sales and marketing team with content for presentations, brochures, and other sales collateral.
  • Administer the company’s social media marketing and advertising.

The competencies appropriate for the Job Role should include:

  • Native English, a second language is an asset.
  • Excellent content writing skills.
  • Understanding of customer journey and translating that to relevant content.
  • Tech savvy. Our solutions consist of hardware, software, and (IT) services.
  • Content promotion skills, particularly in-depth knowledge about LinkedIn campaigns.
  • Good understanding of SEO.
  • Experience with working in WordPress.

The role requires:

  • 5+ year experience with creating high-quality marketing content, from sourcing to publishing.
  • Proficient in content marketing theory and application.
  • A solid technical understanding of the types of solutions offered by Laxton.
  • Industry experience (Elections/Biometrics/Civil Registry/Security) an asset.
  • Bachelor’s degree (or higher) in Marketing, Mass Communications, Advertising, Public Relations, Business, or related field.



  • Passionate about marketing and content creation.
  • Natural team player, creative, and enjoys challenges.
  • A great eye for detail and a drive to deliver high-quality output.
  • Comfortable working with teams around the globe in a fast-paced environment.
  • Willing to work as required to meet milestones.

For this role, your cover letter is more important than your resume.